May 2008

This episode of 60 minutes that I found while reading a post on ReadWriteWeb is a goodie if you spend your days thinking about how to reach young people with your communication.

 

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Let me tell you about our latest campaign for Stadium. This fall we were challenged by Stadium (Sweden largest sports retailer) to create an online campaign for the Swedish championships in Football Freestyle. 

This project is extra dear to me as Stadium really listened and we got them to try social media in the way I think it should be used.

The brief was to create an online plattform where kids could view movies from the events around Sweden and then upload their own movie to compete in a web based competition aside from the ones taking place offline.

Our solution was to create a WordPress based website with all the plugins you should stick in there to gain maximum SEO performance. We then used a YouTube channel to host the videos instead of putting them on Stadium’s servers. Flickr provided us with the gallery functionality. A Facebook group was dynamically updated as the competition went along. Last but not least we set up a Yahoo Live account for Stadium where they could broadcast all the events live online.

The result was a cost effective campaign that was spread far outside the website itself. Stadium didn’t put any money into media but thanks to social media the campaign found it’s way outside their own domains. A cool thing was to see kids commenting the campaign in the online place of their choice…not one single site. The fact that a movie published on the site was shown in 2 more place that ultimately lead to 3-10 times more viewers was a great result.

I look forward to try something like this again with support of external media investments and integration into traditional media would most definitely create a great effect.

 

 

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Sometimes you just end up spending time on a site much like when you enter a library. You feel good, spend quite some time eyeing the shelfs for something good to read.

Visiting BibliOdyssey makes me feel just like that. Today I spent about 25 minutes just eye gazing the beautiful “historical” illustrations on the site. The site mixes old and new graphics, but they all share a common style. One of my favorites artists on the site is the work by Vladimir Gvozdev. Vladimir has this wonderful touch to everything he does. I first was amazed by the details in his illustrations like the one above. Then I found more of his work. 

 

 

Oh how I wish I had a project right now where I could call this guys up and create some killer stuff using his skills. The stuff he does is just stunning. 

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In case you missed it there is now a lander called Phoenix on Mars. The thing landed 17:07 local time on Mars (what the hell that now is). 

This view of one of the footpads of NASA’s three-legged Phoenix Mars Lander shows a solid surface at the spacecraft’s landing site. As the legs touched down on the surface of Mars, they kicked up some loose material on top of the footpad, but overall, the surface is unperturbed. 

Why am I writing about this on a blog about communication?

Cause it’s innovation – and innovation triggers ideas. 

(In this case a spoof ad for Öhlins :)

 

 

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Met a guy today that said: “iPhone is kind of overrated, it’s just like another mobile but not as good”

What he and a lot of other people don´t understand that it’s not about the phone, it’s about the open platform, the touchscreen and motion sensor. This is a cool example of both of them. Combined with geolocation it sort of kicks ass. When 3G is a fact – then nothing competes (that we know of today).

Techcrunch pointed me in the right direction.

 

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I visited Twingly today to see the rating of my Whiskyblog when I noticed this little screensaver. Unfortunately it’s only available for PC users. But it seems like a pretty cool thing.

The Twingly screensaver is visualizing the global blog activity in real time. With Twingly screensaver you get a 24/7 stream of all (viewer discretion advised) blog activity, straight to your screen.

For you guys and girls who haven’t heard about Twingly
Twingly is a spam-free, next-generation blog search engine, currently closed beta but soon to be available for everyone. And it’s made in Sweden. What I personally enjoy with Twingly is the fact that you can set up queries and then get that query and then subscribe to it in your favorite RSS reader. (Netvibes in my case). What I don’t enjoy is that the blog search indexes blogs way to slow, but that will hopefully get better.

 

 

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Caught this post the other day on Techcrunch about Microsoft’s new way of attracting search traffic.

What’s impressing is that this new Live Search Cashback is both a way to attract new people to Live Search and a challenger to Pricerunner, Kelkoo, Compricer and other price comparison services.

 

Yesterday Techcrunch followed up on it’s first post with a great analysis of the press conference.

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Quick note from London.

As always I’m on the look-out for new gadgets. This time it led me to the Apple concept store on regent street. And as expected I didn’t find anything new since Apple seldom surprise you instore. The new things turn up online first.

But what did make me go wow was the entire shopping experience. Apple are smart guys. They sell computers, ipods, harddrives etc, etc, etc. What better way to sell them than putting more than 200 computers hooked up online and letting people do what ever they please with them. This way people who loves Apple loves Apple even more when you get instant access. And people who have never used them will go bananas over the fact that you don’t have to buy an expensive internet connection card somewhere. And while using internet you learn about the products.

Inside the store there was also a genius bar where 20+ people help you with complex problems. And in the back of the store a new seminar about Apple products and services starts every 30 minutes.

So if you’re in charge of a brand and especially a in-store experience. Come here and breath the air filled with potential consumers.

 

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Adolf Hitler and his evil eyes

May 20, 2008

I ran into the image to the left of Adolf Hitler when I suddenly noticed that if you turn his eyes up side down he looks like the devil himself. Said and done. Now his looks fits his personality.  

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My presentation in Livigno

May 19, 2008

A couple of weeks back I was invited to give a speech at the European Snowboard Industry Forum in Livigno. Back in the end of the 80´s and beginning of the 90´s I was a member of the Swedish National Team in snowboarding. In these days snowboarding was still a underground thing that gathered a [...]

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A short list that makes you think: How do I consume things

May 19, 2008

One of my daily reads – the David Report Blog posted a short one on a new book called The Marketer Who Went Off Consumption by Gaurav Mishra. One of two cool things with the book is that it is a year-long blog-as-a-book experiment in why we choose to consume. Basically Guarav decided to go ‘off consumption’ for a year and [...]

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I don’t speak Japanese, but I do speak innovation

May 17, 2008

Don’t know what I was looking for when I bounced into a page about customized scooters. Check them out at Pinc Tentacle.  

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