Innovative communication and advertising from Sweden with love
Tomorrow our TVC for Ladbrokes goes live on TV in Sweden, Norway and Denmark.
The brief was to position Ladbrokes as the main challenger to the monopoly in Sweden. .
Two of many cool features.
- Ed Stoppard who plays the lead role in the TVC is english and doesn’t speak nor Swedish, Norwegian or Danish.
- Play the sound backwords…and find out more 
Here’s the TVC if you miss it on TV the next couple of weeks.
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After reading a great presentation about improving interface design I ended up on Garrett Dimon’s site – The author. Once there his latest post got me to install a widget for the first time in ages.
The widget is called “The Big Questions” and is a great mind opener for everyone who is involved in any kind of creative process. Get it and be inspired to solve new problems.
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The Source, Europe’s b2b magazine for surf/snow/skate, is organizing the fourth annual snowboard industry forum from the 24-26th of April in Livigno Italy and I’m invited to speak about digital communication.
If you would happen to be in the area – let me know and we’ll have chat about this and that.
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I’m working on a presentation about digital marketing and as I’m gathering information on Barack Obama’s great digital campaign activities I stumbled upon the Wikipedia page about Mr Obama. And DAMN, these PR guys of his has done a great job of filling this page with information.
I used Paparazzi (note, a little software tip here) to take a screenshot of the full page and WOW, it’s a freakin 15,4 meters tall. That must be some kind of record?
Hmm, I didn’t read much of it but I bet Obama turns of here and there in the search engines.
(I’m not taking a political stand here)
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The other day I was showing a friend one of my latest downloads (ShowCam) on my iPhone when this other guy ‘bursted’ – Hey…I don’t get it, all you iPhone owner talk about downloads and how people can build what ever they want for that phone. Well (now with a broad smile) this Nokia of mine has ALL of it built in from scratch. I started to explain but understood by the expression on his face that he wasn’t getting it so I gave up.
Here’s a great list showing tons of add-ons for Flickr. I bet my best Iron 5 that Nokia wouldn’t have thought about all this from scratch.
All because of Open API.
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I just love it when people grab old ideas and turn them into new.
At first glance I thought it was an ad for Fritz Hansen and though WOW. But it’s just (I love it) a great poster by Blue Art Studio for you to hang on your wall.
Got it through Notcot.
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Har just tittat klart på Nyheterna och fått höra att den 42-åring som varit misstänkt för bortförandet av 10-åriga Engla nu erkänt. 42-åringen har tagit Engla när hon har varit på väg hem på sin cykel och sedan dödat och grävt ner henne på en annan plats.
Inga ord räcker till för att beskriva vad jag känner just nu.
Engla. Vila i frid.
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Hmm. Gotta get my broadband in place at home. My blog is starting to become a mix between no posts at all and self promotion.
Anyway. When an award show has got such a nice logo as The One Show does, then I can’t help bragging about Foreign making the finals. I would like to thank H&M and Kylie for letting us play the game.
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