Innovative communication and advertising from Sweden with love
The other week, students from Hyper Island came over to do a short video piece on Foreign.
The video was to be used on their portfolio site launched today. On the site students present themselves and a selection of the best of breed Swedish digital agencies.
Here’s the film.
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Chris Anderson – the editor in chief of Wired and author of The Long Tail is about to release a new book in 2009 called FREE.
But already now we can all read a 6000 word preview of FREE. Chris is also asking us all to give feedback on the article and even post our own ideas on the Wired How-To-Wiki. Chris doesn’t go all the way though as we all have to pay for the book once it arrives.
But until then, enjoy a good read.
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I posted earlier on Stefan Sagmeisters new book Things I’ve learned in my life so far. Now he has followed up the book with a website/blog where he’s asking everyone to contribute.
It’s a smart and innovative way to create an integration with the book idea but also to invite everyone to continue the story. Apart from that I’m impressed with the speed the site let’s you upload a video…whats luring in the backend???
Stefan writes “What have you learned in your life so far? What is it that you are fairly sure about? What is it that you believe in by now?”
I love this site!
I’ve added my first contribution. Now it’s your turn! Head over to thingsihavelearnedinmylife.com
Thank’s Swissmiss for the tip.
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More and more companies out there spend more time blogging and less money on traditional advertising. Blogging can potentially be the perfect marketing tool for a small business IF you know how to handle it.
MarketingVOX has a post for you people out there who want to know more. The post gives 10 tips.
1. ROI based on Search Engine Optimization (SEO)
2. Widespread employee blogging
3. Control is OK
4. Conversion goals
5. Social conversion
6. Marketing democracy
7. Localization
8. Spaghetti
9. Video
10. Data driven blogging
One thing I think the list totally forgot is where you host your blog and which blogging tool you should use. My personal tip would be: Host it at Bluehost.com and run WordPress. Then the world of plugins and themes is open to you. If you really want to take it serious you should get a designer to create a personalized theme for your company.
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I’m Swedish. And the Swedish population increased during 2007 with 69 670 persons. This means we’re 9 182 927 in total in this little norther country.
Quite impressive that this little country can deliver great athletes, musicians, movie-stars, entrepreneurs and so on.
Go Swedes go!
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A while back I wrote about the Whopper Freak out. A great advertising solution where Burger King killed the Whopper and put peoples reactions on TVC – all to see on their campaign site.
However, now about two month later it’s cool to see that the number one listing when you search for Whopper Freakout…eh..you get.. the Whopper Freakout! (Ghetto Version). This new spoof ad has already hit the 2 million mark while the original TVC from Burger King hasn’t reached more than 300 000 viewings.
A good example on how you can never be sure what happens when you put your advertising online. On the other hand you could’nt be sure what people said about your advertising offline eiter. The difference is that online the public oppinion is more transparent and more visible.
In this case though it seems that someone has taken the opportunity to tag along a great TVC and put their content online with the same name to pull traffic to their own cause. A common way to pull attention to something on YouTube.
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For the first time ever the International Olympic Committee is allowing athletes and other accredited members of the games to blog live from Beijing.
This is good.
The question is: What will happen if any of the athletes starts posting things that upsets the Chinese government? Imagine if Asafa Powell decides to start a blog to put focus on the Chinese regime instead of his own performance in the Olympics. Will we then see the first athlete ever being taken of the tracks because of his political point of views…maybe even executed. (He wouldn’t be the first. China is believed to execute close to 8000! people a year)
“The IOC considers blogging…as a legitimate form of personal expression and not a form of journalism”
Great! Then if you’re one of the Athletes – Make sure you personally express your disgust towards the Chinese dictatorship!
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So you think you got it covered when you say – “Don’t touch the logo”. Heck the guys over at SAAB obviously forgot that rule. But on the other hand. Rules are meant to be broken!
Car fan as I am I’m spending quite some timing reading car blogs. Then in the middle of everything I ran into this great post on the history of car logos. Probably something that would interest you people who are in to communications and design I thought.
(Like Yoda writing today I am)
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