10 Packaging Concepts That Bring Boring Objects & Products to Life

I‘ve spent some time this evening browsing my favorite packaging site The Dieline. That’s when I suddenly realized I should blog about packaging today.

When I speak about creativity and innovation and how it must be a part of every interaction (especially packaging) you have with your customers one of the most common replies I get is: “How can I make use of what you say in my business. We don’t have a sexy product”. Wrong question!

Today no one, no matter what kind of product you market, can overlook the fact that your customers lead a stressed life. People want to be entertained. We want drama. We want smiles. We want to feel. Everything is about entertainment and drama! Brand owners – inject emotion into your products or eject yourselves from your position!

The one question you should ask yourselves when it comes to packaging is: “Does my packaging make people smile”

Here are 10 brands that obviously have understood that you can make something out of anything.

1. Rellana Wool – Making Yarn Come Alive

wool-packaging

This wonderful wool packaging concept called Wolly Heads was made by Ogilvy Frankfurt- It’s one of my absolute favorites. They’ve turned something very ordinary into something not so ordinary. This stuff makes me wanna learn how to knit stuff.

2. Clarence Court – I’d Rather Have Some Eggs

clarence-court-egg-packaging-beautiful

When you think of egg you think of…ehh…eggs. That’s until someone comes along and makes you think different. That’s exactly what UK based design agency Simmer makes you do with this wonderful concept for Clarence Court. One Goose, two Duck, two Pheasant and three Quail eggs. Makes you wanna make an omelette faster than you can say cheese huh?

3. Dumpling Dynasty Sewing Kit – I Can’t Resist It

sewing-kit-dumpling-dynasty

You probably have a set stuffed away in a drawer somewhere at home – a sewing kit. Doesn’t ring any emotional bells in your belly huh? Well, then imagine when you walk around in the shop and then suddenly feast your eyes on this little beauty. Sewing Kit reinvented huh! Illustrator Fiona Hewitt knows how to kick ass obviously! ps. If you like it a lot. Then you can shop it here.

4. Pregnadel – I Wish I Was Pregnant!

pregnadel-abortion-drug-packaging

Here’s a packaging concept by a design student named Sergii Llin that clearly shows you what it’s about. “The goal was to develop packaging that will be noticeable on the pharmacy shelf, self-illustrative, and have a bit of social message, kind of ‘Think before you do”

Extremely smart – a packaging that even acts socially responsible. To bad it’s not made for a real drug.

5. Prism London – I Can’t Believe My Eyes

prism-london-eyewear-eyecase

There’s a design agency called Sabotage. It’s obvious why they’re called that cause when they get their hands on something they obviously destroy the competition with excellent pieces of packaging. This crystal-like eye case is no exception. It’ll crack the competition and make customers spend money they don’t have.

6. Bolt Barbers Shaving Cream – Getting A Shave Have Never Been Cooler Than This

bolt-barbers-shaving-cream

Shaving cream. The pure sound of those two words make you wanna go to sleep. The section in which you find these products have looked the same the last 15 years. And then something happens. Perspective Branding decided to bring the cool to the cooling products. Simple yet smart and differentiated from the rest.

7. Perricone MD – The Kind Of Medication I Need

perricone-md-packaging

In the United States there’s a doctor called Perricone. He’s sort of guru dermatologist to the stars and his brand Perricone MD have enjoyed extensive media coverage on Oprah, PBS, Larry King and in Vanity Fair, Vogue and The New York Times. Well, when you see the packaging made by California based design agency Concrete you suddenly understand why.

8. Lemon Powder – It’s Not As Sour As It Sounds

lemon-powder-reinvented-packaging

Estudio Clara Ezcurra. You can almost hear that this agency create stuff that makes you go wow. Lemon Powder – Most design agencies wouldn’t touch that stuff. But these guys from Argentina turned makes it poke your eyes when you pass the product.

9. Ecolean Lightweight Packaging – Proud To Be A Swede

ecolean-strawberry-packaging

Wonderful! This new packaging concept called ‘Ecolean’ really blows my mind. It’s super thin. Minimum waste. Yet it’s stunningly beautiful. It makes people think environment. When you’ve consumed what’s inside you can throw away what left with a clear conscience. On top of all this it’s also a Swedish product. And since I’m from Sweden it makes me all warm inside. Here’s a video telling you more about the concept.

10. Bar Codes – It’s All In The Details

barcodes-japan-funny

Last but not least. When you’re done revamping your packaging. Don’t stop there! There’s still room for more innovation. The bar codes for example – what can you do with them? If you lack imagination – give D-Barcode, the designers behinds these sweet set of japanese bar codes, a call.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • galveston

    I liked the EAN codes! Wonder why I never seen it before? I guess nobody though about doing something funny with them (and still they would have to work of course)

  • Johanna

    Love it :)

  • worldvoyager

    Great post – what about products actually made by using recycled packages?
    I recently visited the Design Pack Gallery, located at 24 rue de Richelieu, Paris, walking distance from the Louvre Museum. In the gallery, there were exposed lamps made of plastic bottles, wallets made of carton packages, jewelry made of caps, just to name few. Read more at http://worldvoyager.wordpress.com/2009/12/02/ho

  • ronnestam

    The Bar Codes (not sure if it's these ones) actually won a Titanium Lion in Cannes two or three years ago :)

  • ronnestam

    Great tip! Thanks for that.

  • ronnestam

    The Bar Codes (not sure if it's these ones) actually won a Titanium Lion in Cannes two or three years ago :)

  • ronnestam

    Great tip! Thanks for that.

  • http://openid.martin.mkse.com/ Martin Edenström

    Made my day. Thanks.

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