Today is a great day.
Over at JAJDO we’re releasing our third app. Buildo Museum is aimed to get kids all over the world interested in culture. Get your free copy in the appstore before the 6th of febrary!
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This post, written in Swedish tells the tale about my 2011 start in Gotland Grand National.
För 32 år sedan gick jag i skolan med Marie Hessel. Sedan dess har vi setts någon gång då och då i samband med någon klassåterträff eller i liknande sammanhang. Sen plötsligt står hon där och hänger i baren på Scandic Anglais Hotel i Stockholm. Lika sprudlande glas som vanligt berättar hon glatt att om 14 dagar ska hon åka till Gotland och köra Grand National på sin endurohoj. Ju mer hon berättar desto mer minns jag de klassiska bilderna från 1989 när Grand National var lerigare än någonsin. Inuti min hjärna är det någon som utbrister “Jag vill också åka” och ur munnen kommer samma ord. Marie ler stort och frågar “Åker du också motorcykel?” Jag svarar snabbt “nej, men hur svårt kan det vara?”
Marie Hessel på motorcykel genom öknen. 1999 startade Marie som en av världens första kvinnor på motorcykel i det ökända rallyt Paris Dakar.
Någon timme senare är vadet klart och bevittnat av våra vänner i baren. Om Marie fixar båge, klubbmedlemskap, licens och nummerlapp så lovar jag att lära mig att köra och fullfölja loppet om två veckor. Framåt natten när jag ska lägga mig för att sova mig minns jag att jag med skräckblandat förtjusning hoppas att Marie faktiskt fixar allt det där hon lovat och att det blir en tur till Gotland för min del. Redan nästa morgon börjar SMS droppa [click to continue…]
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Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go!
Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn.
In 2011 I was honored to be selected as the keynote speaker for events all over Europe. I delivered more than 80 keynotes on entrepreneurship, creative ideas, future branding, communication and business development, some of them shared here on Slideshare. In more than 90% of the occasions I was given the highest ranking of all the speakers by the audience. Hell, I even spoke for 24 hours in a row without any sleep. In other words – I’m confident I have some thoughts to share on how to deliver a great keynote presentation.
Here are 15 keys to deliver a fantastic keynote presentation.
1. Before even getting on stage – make sure you’ve got your logos, pathos and ethos wired.
What you speak about is 50% of your keynote, but the way you look and sound giving that keynote is the other 50%. The worlds first branding expert Aristotles knew how to make people buy what he sold. He divided the means of persuasion, appeals, into three categories; Ethos, Pathos and Logos.
- Ethos: the source’s credibility, the speaker’s/author’s authority
My credibility when I’m speaking is of course a mix of how I look, my credentials and the way I bring my message forward on stage. A common mistake I see over and over again is when speakers enter the stage and then go; “Before I speak, let me tell you about who I am and the company I’m representing.” This is more or less totally unnecessary since you’re there for a reason. If you do your thing right people will understand [click to continue…]
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One day left. What’s up with this time thing. It felt like we passed midsummer only days ago. Scary!
I want to wish you all a Merry Christmas and a Happy New year. I’ll also take the opportunity to tell you that over at my other company JAJDO we’re giving away our apps for free as a christmas gift to children all over the world. So if you’ve got access to an iPhone or iPad. Head over to JAJDO and grab your gift!
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Earlier today we (my other company JAJDO), launched our second iPad and iPhone app. This one is called Buildo History or as in the picture below if you’re Russian. (we’ve translated it into 18 languages)
Buildo History. This one translated into Russian.
This is the second app in the Buildo Series. Our idea has been to create a simple yet creative app that allows for kids to create their own stories with as little guidance as possible. True creativity isn’t about us grown-ups creating rules that they need to follow. Our children will have plenty of that when they grow older. The Buildo series is more about playing around, having a good time and creating stories.
It’s kinda funny cause when grown-ups look at the Buildo apps they tend to say “Hmm, it looks a little simple”. When kids play with it they tend to say nothing but instead play with it for hours..or actually first play and then tell stories. My daughters Ebba and Linn often ask me to go away for half an hour and then come back. When I’m back in the room the show and tell me the story. It’s often a great laugh!
If you’ve got kids you should check it out. I think they’ll like it!
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The first app that my mobile app start-up JAJDO released last sunday, Buildo Rescue Sticker book, suddenly turned up in the New and Noteworthy section in the Apple app store. This is off course great news! There’s more coming soon!
We’re VERY honored about being featured here!
Nothing more to say!
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Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to reflect that position. Their question: What do we do? As always I teamed up with Caroline Karlström and accepted the challenge to answer that question. In this project I took on the role as both head of strategy and concept as well as actually delivering the top level designs of the new Vasakronan that Britny later implemented and refined.
This is what we did. Parts of the new Vasakronan digital brand presence
The new Vasakronan.se runs WordPress!
Me and Caroline started the project with an analysis phase and analysed their existing presence, the traffic to their site, the content, the design and the site structure. We interviewed representatives from Vasakronan as well as their clients and potential prospects. We also performed an extensive technical analysis [click to continue…]
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Some of you probably know about my little venture called JAJDO. Together with Jonas Theder and Andreas Wålm I’ve set out to build an app factory. So far it’s a small factory and it’s taken some time to fine tune the assembly line but we’ve finally made it. Our first app is live in the app store!
Our first app. We’ve made history (at least in our books : )
The Buildo Rescue Sticker Book
This app is called Buildo Rescue and features 103 hand designed, full-color stickers themed around the Emergency & Rescue Services. There are [click to continue…]
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