För nästan precis ett år sedan blev jag intervjuad av Göran Adlén, god vän och populär föreläsare. Ämnet då var digitala och sociala medier och hur framtiden såg ut. Sedan dess har jag varit ständig (nästan alla fall) gäst i TrendTV och fått friheten att uttala mig och lite vad jag vill.
Nu var det dags igen. Förra veckan när fröken Sol bjöd på ett strålande humör bjöd jag över Göran och TrendTV’s producent, filmare och editör Robin Danehavtillika uppskattad personlig samarbetspartner på grillkväll hemma i Täby. När vi smörjt kråset och dukat av bordet var det så dags att till viss dela svara upp mot förra årets sägningar samt dela med mig av mina tankar om framtiden.
Här har du 33 minuter samtal mellan Johan Ronnestam och Göran Adlén om framtidens kommunikation:
(For you English readers. Sorry, this is only available in Swedish. But feel free to come by for an interview of your own)
Have a look at the video below and tell me if you’re not amazed. Turning things up side down. Black becomes white. Faster when you’re used to going slow. Smile when people expect you to be sad. Something big when people expected something small. Diving when people expected skydiving. Whatever you do, don’t do what others have done before you.
Guillaume Nery filmed on breath hold by Julie Gautier sure knows how to change perspective.
Just when I thought I was done renovating our home I ran into this control system that enables regulation and control of our complete building with the touch of a finger.
The Gira Control 19 Client is a PC-based control and regulation unit with a touch screen. It becomes a home station for door communication in combination with the Gira DCS-IP-gateway. The Gira Interface makes all functions easily accessible.
The company behind this is called Gira and they offer a broad range of intelligent building technology for convenience and security. They provide us with devices for networking home technology, music control for all rooms and comprehensive switch ranges, plus numerous functions for door communication, energy and light outdoors – and it all fits together.
Connect whatever you want to your control devices
What I truly love about this system is the fact that you can build whatever you want on this platform And just recently they also released an iPhone app that lets you control your house while you’re on the road.
Control your house with your iPhone, iPod touch or iPad…
…or why not answer a video call via your light switch
As soon as I’ve got this system Installed I’ll follow Jesse Rosten’s example below and buy a couple of iPads and iTouches to be attached to my wall with some velcro. And then the control of my house (and the rest of my life) will be completely mobile.
ps. These Giro guys truly need some guidance when it comes to digital marketing. Low res photos and YouTube videos only in German makes it pretty hard to spread the news.
If you’ve been reading my blog for a while you would know by now that I’m a big fan of sharing ideas and thoughts. Internets biggest contribution to a better world is exactly this – getting rid of protectionism and replacing it with sharing knowledge.
Together we can tear down the walls of monopoly built up by multinational companies more interested in giving money back to shareholders than actually building great things for the people. The open source culture is probably the best example of this with code like Android, MySQL, WordPress, Drupal, Linux but also real objects like the 3D printing Makerbot and Frankencamera 2.0 by Stanford to prove that it works. We’re living in exiting times!
Now that’s a sort of long introduction to this short link tip. But I felt I needed to remind you all to share your knowledge before sharing my knowledge about the Yahoo Design Stencils. This initiative by yahoo is yet another example of sharing. Yahoo has this section called All Design Patterns where you can find all their best practice thinking on usability and design for both mobiles and the online world. Then a couple of clicks away you’ll find all these great thoughts in downloadable templates for Photoshop, Omni Graffle, Visio and…yes you name it!
I am pretty darn proud to announce that I’ve been picked as a member on the jury of the first international social media award show for communication and marketing professionals. The award show called The Bees Award will be held in San Francisco on November 9 later this year and it’s open for submissions as of today.
The Bees Award have gathered some of the leading social media experts from around the world to judge this award and I’m honored to be included in that list. Apart from the honor it’s also a great opportunity for me to scan some of the best case studies in the world when it comes to social media. I’m sure once the 9th of november has passed I’ll be packed with inspiration to share with you guys.
This new buzzing contest will award winners in the following categories:
Best 140 Characters (SMS, Tweet)
Best Use of a Micro-Blogging Platform
Best Use of a Social Media Platform
Best Use of mobile
Best Relationship With Bloggers
Best Conversation with Customers
Best Use of Alternative Tool(s)
Best Use of Media Press Room
Best Writing
Best Art Direction
Best Social CRM
Best Student Work
Best Innovation
Best Campaign
Agency of the Year
Client of the Year
And besides me, here’s the jury and their twitter accounts and blogs:
The future is bright, that’s for sure. At least if you’re into portability and gadgets. This flexible new oled display developed by Sony makes the iPad seem like a brick huh!
That is a Swedish saying. It sort of means “I’ve got shit loads of stuff to do” And that more or less sums up why I haven’t blogged the last couple of weeks. Don’t worry. I’ll be back sooner than later.
Challenge the establishment. That’s what you should do if you’re young and don’t really have to care about being fired. (Actually that’s what you always should do!) That’s exactly what the students over at Berghs School of Communication have done this year once again.
Their contribution to an often shallow advertising world is driving sustainability. They’ve decided to make their entire final exhibition about sustainability, they’ve established a prize that award sustainable communication and they’ve also just launched their campaign site that promotes their final exhibition – A Sustainable Plan.
About a month ago I got the question if I could share my point of view [click to continue…]
Another day passes. Tick tock tick tock tick tock tick tock. I don’t know about you but personally being rich is about having lots of time for my family, friends and the things I love. This is what life is all about. I remember way back when I was fresh out of school. When I [...]
There’s a couple of things I demand from brands that make it all the way into my life. It’s really not that hard. It’s just about being prepared to sacrifice your life for what you believe in! A Tweaked Moses with the Ten Commandments by Philippe de Champaigne 1648 from Freechristimages Here are the 10 [...]
Eyes open. My hands reach for my iPhone. Damn! The Night Stand app tells me it’s only 5:15 AM and I’m already awake. Ever since I was a little kid I’ve been waking up early. As the brain slowly comes to life I’m performing my morning routine on my iPhone. First a quick check on [...]
There are no secret formulas, no secret recipes or magic potions when it comes to social media marketing. All you’ve gotta do is take in one single fact: People have moved lots of their behaviors online and you’ve gotta follow. To succeed in moving your business, communication and advertising into the digital world, ask yourselves [...]
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
